The Softmaker versions are called R790 Sans and Dessau. ITC Bauhaus was co-designed with Victor Caruso. What could be more appropriate then to design a typeface for the event? The design of the ITC Barcelona font family, with its soft triangular serifs set the mood for the soft-spoken Catalan people. Ed writes: I was one of the design consultants for the 1992 Olympics in Barcelona, Spain. 20, after the Stephenson Blake original from 1905. 216 East 45th street was where I worked when I drew the ITC Modern No. Moderns were often numbered to distinguish different versions. I tried to capture the dignity and grace of the original designs, but not make it look stuffy. Ed writes: It's a revival of the classic British Modern design. The Softmaker versions are called M791 Modern and Montpellier.

ITC Avant Garde Gothic ( 1971-1977, with Andre Gurtler, Tom Carnase, Christian Mengelt, and Erich Gschwind).

His typefaces-those from PhotoLettering excepted: With Herb Lubalin, Ed eventually became vice-president of ITC until its sale to Esselte Ltd.Įd Benguiat taught at SVA in New York for more than fifty years.Įd is a popular keynote speaker at major type meetings, including, e.g., at TypeCon 2011, where he entertained the crowd with quotes such as I do not think of type as something that should be readable. 225, Barcelona, Avant Garde Condensed, and many more.

Ed became a partner with Lubalin in the development of U&lc, ITC's famous magazine, and the creation of new typefaces such as Tiffany, Benguiat, Benguiat Gothic, Korinna, Panache, Modern No.

Lubalin and Burns contacted Benguiat, whose first ITC project was working on Souvenir. Founded in 1971 by designers Herb Lubalin, Aaron Burns, and Ed Ronthaler, ITC was formed to market type to the industry. He played a critical role in establishing The International Typeface Corporation (or ITC) in the late '60s and early '70s. He designed more than 400 typefaces for PhotoLettering. It occurred to me that one day that's going to be me, so I decided to become an illustrator. One day I went to the musician's union to pay dues and I saw all these old people who were playing bar mitzvahs and Greek weddings. About his career, he once said: I'm really a musician, a jazz percussionist. He has created a large number of typefaces between 19. Ed was once a very prominent jazz percussionist playing in several big bands with Stan Kenton and Woody Herman, among others.

TYPE DESIGN INFORMATION PAGE last updated onīorn in New York in 1927, Ed grew up in Brooklyn.

Ed benguiat script font